Tuesday, August 15, 2006

Hirst’s Online Battle

Multi millionaire Damien Hirst is all tied up in a legal battle with Simon Phillips, a struggling artist who owns the domain www.damien-hirst.co.uk. This spoof site couldn’t be less Hirst if it tried. The opening page reads ‘(My Arse) Straight Out of Old Compton Street’ (as opposed to ‘Straight Out of Groucho’s’) with a fabulous camp-fest image of Phillips dressed in red PVC (topped by a sailor hat, no less). Now, I’m not saying what Phillips did was right, it was unquestionably wrong; but you got to love this guy. He has the audacity to go up against a name like Hirst. He clearly knows how to grab some easy, if not expensive, publicity.

Over in superstar land, Hirst has hired city law firm Manches LLP to represent him in the ongoing battle over trademark and intellectual property rights. Trademark? Come on. Hirst may be a fantastic, prolific, got it going on artist, but a trademark? Wow. This legal jargon is something else. However, in Hirst’s defense, Phillips’ domain had included details of his nemisis’ career, which frankly, is a bit dodgy. Still, it’s all very David and Goliath and no doubt the whole thing will end in tears. Course they could surprise us. Hirst could set up his own, ‘My Shark, Your Space’ at www.simon-phillips.com and have a little fun with it all.

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